Who I Am in Brief
For over 20 years I have been transforming companies through technology. I started in digital in 2000 and since 2006 I have specialized in fashion and luxury retail, building my experience "in the field" - not just theory, but concrete practice.
From Web Marketing Manager to Chief Digital Officer, from OVS to Gruppo Coin to Valentino as Global Digital Solutions Director, I have always chosen to get my hands dirty to truly understand how things work.
My uniqueness? Being the bridge between technology and business. I am neither just a technician nor just a manager - I am the "translator" who enables IT and business to truly communicate with each other, creating concrete value for the company.
My Philosophy: Customer-Centric and Concrete Methodology
Everything Starts with the Customer
My approach is simple: always put the customer at the center. Companies must adapt their processes to customer needs, not vice versa. Customer experience doesn't depend only on commercial departments: 80% is influenced by internal processes, technologies and policies defined by the rest of the organization.
The POST Approach
I always apply this methodology in this precise order:
- People (who are you working for?)
- Objectives (what do you want to achieve?)
- Strategy (how to get there?)
- Technology (which tools to use?)
This prevents the most common mistake: falling in love with a technology before understanding the real business need.
The Perfect Balance
The secret lies in being both a "technician" and a "magician":
- The technical component gives you credibility and execution capability
- The creative and empathetic side allows you to create experiences that are not only efficient, but also exciting and relevant
How I Can Help You
For Non-Tech Companies and Large Corporates
What I do:
- Business transformation through technology (not just "digital" - that word is now outdated)
- Strategy for Artificial Intelligence and technological innovation
- Improvement of customer and employee experience
- Change management to guide organizational evolution
My role: What today would be defined as a "modern CIO as business partner" - strong in technology but also in strategy, capable of speaking both the language of code and that of the C-level.
How I work: Consulting, assessment, temporary management. Beyond the formulas, the goal is always to concretely improve the experience of customers and employees.
For Technology or Service Providers
Even the best suppliers sometimes struggle to enter the language and dynamics of client companies.
How I help: I facilitate dialogue between demand and supply to find:
- The right product proposal
- The best collaboration strategies
- Common language to communicate value
My experience: I work as a "translator" between vendors and corporates since 2000, both with startups and large international players.
For Those Who Want to Create Valuable Projects
My long experience in the market has led me to know excellent professionals in all sectors. Relationships are always the most precious asset.
My contribution: I act as a catalyst, connecting the right players for each project and facilitating collaboration.
Why Choose Me
Concrete experience: 20+ years of real practice, not just theory
Hybrid vision: I combine technology and business without losing sight of the objective
Proven methodology: POST approach tested in international contexts
Qualified network: Consolidated relationships in the Italian and international market
Digital Fluency: Ability to communicate effectively at all organizational levels
Your Ideas Are Welcome
These are some examples of my services, but if I have succeeded in conveying my skills and approach to you, I am certain that together we can find other opportunities for collaboration.
I am always open to discussion - the best ideas often come from dialogue!
