About me - Chief Digital Officer Resume
I'm
an innovation lover and I think that the difference between online
and offline is now just an old issue in a multichannel world.
Linkedin Profile
After 15+ years in Digital Marketing now I report to CIO,
and working close to marketing and sales I'm in charge of governance,
development and innovation of technology focused on customers for
the brands OVS, Coin, Coincasa, Upim, Excelsior Milano, Iana, Eat's, Blukids,
Shaka Innovative Beauty.
I help businesses transform traditional IT policies and business processes
to accommodate digital sectors such as mobile technologies and applications
and Web-based information management and marketing trends.
Bridging the gap between IT and business, I keep up with
the latest IT innovations in order to maintain a consistent digital strategy
using all the data to contribute to the organization's
ROI.
Now all marketing roles are digital oriented and need new skills and a
different organization inside the companies. I'm working every day to be
ready for that.
FAST RESUME
- Bachelor in Marketing & Communication, 15+ years in digital and omnichannel
marketing
- Core competence: Webmarketing, Digital communication, E-commerce and
multichannel retail, Omnichannel strategy, Marketing technology, Social
media marketing
- Role: Digital marketing manager, my role is now moving to Chief Digital Officer/Chief Marketing
Technologist profile.
- Teacher of digital marketing, ominichannel strategy and e-commerce/multichannel
retail.
- International speaker and team worker as italian delegate (my company
is the only associate for the country) on digital issue in Igds.org events
Skills: Cms, crm, omnichannel strategy, network/community
building, webmarketing, web communication, internet strategy, mobile web,
mobile marketing, e-commerce, seo, sem, social media marketing, enterprise
2.0, project management, content management, email marketing, webmarketing
intelligence, analytics, digital signage.
My professional resume
